Direct Marketing – But Not As We Know It
As a marketer you know the advantages of Direct Mail – it’s relevant, personal, tangible and non-interruptive. However, you also know that Digital Marketing is trackable, measureable and gives an...
View ArticleCan Pharma overcome its fear of social media and mobile marketing?
In an industry with strict codes of marketing regulations, Pharma Co’s are still very tentative about moving into the digital realm, and continue to tread very carefully in social media and mobile...
View ArticleDigital Marketing Strategies – Genius Series; Part 1
Practical solutions for Owner Managed Businesses Step 1: How to Set the Online Marketing Budget and then Start Digital Marketing Strategy: How much revenue can an online strategy generate for my...
View ArticleDigital Marketing for OTC Pharmaceuticals
OTC Digital Marketing - Over The Counter- Brand Campaigns So if you had to launch an OTC digital marketing campaign today, where would you begin from a digital marketing perspective? Key points...
View ArticleFacebook Strategy – How to Hit Newsfeeds & Keep Fans
So you’ve started your Facebook Journey and created a Facebook Page – Good Work but that’s only half the battle. For a Facebook Page to have real value, its content needs to be seen and shared by...
View ArticleLock Down your Digital Assets
Remember the day you got your first house well your first home? Your first asset, the smell of the paint, the feel of the carpet under your feet and the vision of how you are going to furnish,. The...
View ArticleManaging Marketing in a Recession
On days like to today we all fear what is coming… – although we highly doubt that the powers that be will hit the pockets of the children and their communion money, on a more serious note many owner...
View Article8 Top SEO Tips for Small Businesses
If you are wondering where to start with SEO for your business, here are our 8 tops tips to get you off the mark… 1. Define your search words Define the search words that people would use to find...
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Its Official…..38% of Irish Consumers now shop online using Smart Devices.
Last week leading Irish Media Placement agency, Carat, published the results of an online survey they conducted this year. The survey’s main finding is that ‘38% of Consumers new shop online via...
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The Youth of Ireland Consume Majority of TV Content Online
Irish youth charity site SpunOut.ie has just published the results of a survey on how the younger population are consuming TV. They conducted the survey in early March this year and the results are...
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MOVING TO MOBILE – 4 TOP TIPS FOR YOUR MOBILE CONTENT
In 2007, when the first iphone was first launched, little did marketers realise the fundamental changes it would gradually bring to the way internet users behave online. Now, in 2013 we know that the...
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New IPHA guidelines mean the time of the Pharmaceutical Digital Marketer has...
It was great while it lasted……. reps, sticky notes, tissue boxes and pens, one off events,long paper trails, long processes….(the latter 2 alas are still there)…how are we going to tell the world how...
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Email Marketing Versus Social Media
A few years back Email marketing overtook direct mail marketing in terms of volume being sent in the U.K, a significant milestone in the growth of online marketing versus traditional offline...
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Why Good Design is key for Small Business
1. First Impressions – the facts It’s crucial to understand that the design of your website is the image (FACE) of your company. Here are 2 key stats from some recent research on the subject. (The...
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Facebook Competitions – is your strategy a winner?
Competitions are a popular way for businesses to engage with their audience and create excitement around a brand. More and more companies have adopted the use of Facebook competitions to better track...
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Driving more traffic to your Blog Posts – 5 key rules
Like all road journeys there are certain rules to follow that will bring you safely along the road to your destination. Our journey to increased Blog traffic has 5 simple key rules. Here are 5 key...
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Step by Step Guide to a Successful Facebook Strategy
With Facebook penetration at over 2 million people in Ireland, there’s no question that it must be a part of the majority of business’ marketing mix. To set up your Facebook marketing foundation,...
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‘Can I have a ‘P’ please Bob?’ The 5 P’s for a successful Survey Email
One of the best ways to conduct a market research or a customer satisfaction campaign is to invite your trusty database of recipients to an online survey. But be careful, if you knock out a ‘Please...
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Its Official…..38% of Irish Consumers now shop online using Smart Devices.
Last week leading Irish Media Placement agency, Carat, published the results of an online survey they conducted this year. The survey’s main finding is that ‘38% of Consumers new shop online via...
View ArticleClik here to view.
The Youth of Ireland Consume Majority of TV Content Online
Irish youth charity site SpunOut.ie has just published the results of a survey on how the younger population are consuming TV. They conducted the survey in early March this year and the results are...
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